Spray foam is the fastest growing insulating material in the U.S. with 16% market share of all insulation material revenue as of 2022 (add source, add last 4 year trend) With increased governmental focus on energy efficient homes and buildings, combined with available tax incentives, spray foam insulation is projected to grow at a faster rate than other insulating material for the next 5 yearrs (add source) Bottom line - if you're an insulation distributor and you are not selling spray foam insulation, you are missing out on the fastest growing segment and the incremental revenue and profit that comes with it.